Create static navigation links both header and footer.
Use H Tags(Header Tags) like h1…h6 for placing Keywords example like service name and products.
Try to avoid Java script.
Create file name related to web page example wedding-video-packages.html and avoid keeping page name as packages.html, videos.html etc. Incorporate keywords in file names, image names, title, description, keyword, h1, h2, alt tags and web copy.
Implement Bread crumbs for increasing web site navigation structure example Home >> Service >> Web design.
Avoid creating under construction or coming soon page.
Limit use of frames:
The framed page will not be search engine friendly because the content is on different pages and may not be compatible with all browsers.
iframes (a page framed within a page) are also not search engine friendly because main page contains no content (only the external page contains the content).
Use framed pages only if have to frame external pages from another site. This ensures the visitor will not leave main site because the navigation structure still remains visible to them.
Add sitemap for website.
Creating a sitemap allows search engine spiders to index whole website from one page. Make sure site map page links to all internal pages and update it whenever adding a new page.
Try not to use Flash when possible. Flash cannot be read by the search engines to date and will cause slow page loading time and make people run away. If you really have a reason to use flash, try to make it smaller (e.g. as a flash header) and leave other area of your website for keyword-rich content.
Think twice on how to use graphics. Make them relevant to your content and use an alt tag with relevant keywords for search engines to read as they cannot read graphics and also for your visitors so that they can have something to read when waiting for the graphics to load.
Do not only use images to link out. You should always use text links to link out to important content on your web site. Spiders can follow image links, but like text links more though.
Use external Cascading Style Sheets and Java Script files to reduce page size and make the download time much faster. It will allow the spider to index your web page faster and can help your ranking.
Redirect non www pages to www pages.
Non www pages (ie. domain.com, domain.com) should be redirected to www pages (ie. www.domain.com). Search engines will view site as having duplicate pages if this is not done.
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